Account management: the edge in game performance?

first_imgWith an average of 800 games on an operator’s main casino page and 1,300 across all their pages, achieving both game penetration and high shelf position can make all the difference. On 14red’s site Evoplay, Betsoft/Nucleus Gaming and Lucky have the most games available although Lucky’s 62 titles are all grouped near the bottom of a very long list, maybe because they are a new supplier to the group. Meanwhile, Flatdog, Booongo and Felix Gaming seem to achieve better page rankings overall for their games. Different charts would show that some studios have all of their games listed whilst others, which seem to have good presence, may still have less than 50% of their game portfolio available on site. 29th March 2021 | By contenteditor They will push for greater exposure on ‘new’ and ‘featured’ pages, on operator emails and across promotional events. They are adept at cross selling games onto other product tabs, such as bingo lobbies or mini-games on sportsbook homepages. They have the ability to offer special terms on specific games, all within the boundaries of the broader agreement. Interestingly, the top studios by page rankings are not all the same studios, which have the broadest distribution in terms of numbers of operator listings. Some studios seem to perform better in terms of achieving high coverage and placement on sites where they are listed, whilst others which do not necessarily perform so well per site, are able to cast a wider net. Where the relationship between studios and operators is indirect via an aggregator, then the same activities above still apply, but the approach is one step removed. Account management: the edge in game performance? Topics: Casino & games Slots Crucially, they are targeted or motivated by performance and rewarding their effort on game ‘exposure’ or share of voice can work especially well. A change in operator NGR can be attributed to a whole host of factors, such as the speed of studio game output, game design and the operator’s own bonus strategies or VIP volatility. In contrast, content listing and site exposure are more within the sphere of influence of account management – and thus something that can be monitored via game ranking and game coverage data. Clearly, there is a range of factors behind game ranking and game shares on operator sites but with careful filtering of the data by operator, by game type, by page type etc., it is possible to understand the impact of each. Some sites such as Alpha Interactive’s 14red.com offer 1,000+ unique games which will appear more than once under different page filters or categories, such as ‘featured’ or ‘new’. Others such as 888 Bingo are more selective in terms of the number of studios and games that are offered to customers. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter So you have some great games with good distribution, but your games still aren’t performing – so, what’s up? In another article on improving game revenues, Kevin Dale takes a look at the impact of account management on game performance It is not enough to simply launch games across existing operators. The average operator has 30 studios and 1,300 games on its website. For your games to stand out from the crowd, good account management can make all the difference. Whilst long and painful, getting your games integrated with an operator is just the beginning of the process. Thereafter, great account management can make all the difference to the percentage of your games that are listed on a site and their prominence across all pages or subcategories. For any site, the potential to be included in such ‘new’ or ‘featured’ sections is key. Some studios can dominate a category and others, such as Playtech, NetEnt or Microgaming, even manage to have a ‘tab’ or category of their own on some igaming operators.center_img Other operators take a view on how to rank games and studios across their sites, based on their experience or knowledge of their customers. Most are influenced too by the margin that they make on individual games or studios. Finally, game suggestion algorithms using customer game history and/or feature matching may play a role. Take a look at these operator sites, for example, where the numbers of games, studios and game rankings are very different. Some operators let the games settle into their ‘true position’, based on either turnover, gross/net revenues or active sessions. On these sites the performance of your games will be more heavily influenced by game quality and game features (one for the next article in this series). Good launch performance will lead to greater prominence on site, which in turn leads to more gameplay and thus greater longevity of revenues. Good account managers make it easy for operators to promote their games, providing them with a variety of game assets such as promotional videos, banners, stats, features and copy. They have detailed knowledge of the studio’s broader B2C advertising, which helps to create the pull demand amongst end users. They are armed with stats, which show how shared functionality, such as jackpots or leaderboards, impact on game performance and customer retention. Meanwhile, on 888 Bingo there is far less competition for eyeballs. It is no surprise that their own in-house creations take a greater share of overall space on page, yet when this site was monitored, all of the titles they offer from Red Rake Gaming were at the top of the page, having been featured in the ‘new’ section. Whilst the titles themselves were not new, the game studio and its games were new to the users. Studios that benefit more longer term from 888 Bingo’s page categorisation are IWG (Instant Win), NextGen Gaming (Scratchcards) and Endemol Shine (DOND). All other things equal, studios that have a high share of total games on the main casino page will have a higher share of user spend. Moreover, those games which feature higher on the page itself will attract more volume than those buried near the bottom. Note that low rankings are better, as they represent games that are higher up on the operator’s page – similar to the competition for eye level positions in supermarkets. Casino & games Email Address Regardless of their game prioritisation method, operators will favour studios where the relationship is strong, and this is something that can be influenced. Kevin is the co-founder of eGaming Monitor. He was previously CEO of Gameaccount (now GAN plc) and CMO at Eurobet, Sportingbet and Betfair. Egamingmonitor.com is an advisory firm to the gambling industry, with proprietary data covering 30,000 games from 1,000 suppliers across 1,000 operator sites.Photo by Lukas from Pexels Amazing games and broad distribution do not guarantee results. Or, at least, they do not guarantee performance versus similar games with similar distribution. This is where great account management can make all the difference. Companies: eGaming Monitor Subscribe to the iGaming newsletter Across all operators a handful of studios always achieve good rankings by virtue of having their own sister operator arms (Gamomat, Slot Factory, 888 and Merkur). Outside of this group, there are others which seem to outperform their bedfellows including Endorphina, Slingo Originals, Relax Gaming, Saucify, Eyecon, WorldMatch, Quickspin, Hacksaw Gaming and Yggdrasil.last_img read more

Sunu Assurances Nigeria Plc (SUNU.ng) Q12013 Interim Report

first_imgSunu Assurances Nigeria Plc (SUNU.ng) listed on the Nigerian Stock Exchange under the Insurance sector has released it’s 2013 interim results for the first quarter.For more information about Sunu Assurances Nigeria Plc (SUNU.ng) reports, abridged reports, interim earnings results and earnings presentations, visit the Sunu Assurances Nigeria Plc (SUNU.ng) company page on AfricanFinancials.Document: Sunu Assurances Nigeria Plc (SUNU.ng)  2013 interim results for the first quarter.Company ProfileSunu Assurances Nigeria Plc formerly (Equity Assurance Plc) is an established insurance company in Nigeria offering non-life insurance for the domestic and corporate sectors as well as asset management and health management services. The company also has business interests in Ghana. Non-life insurance ranges from fire and special peril to consequential loss, cash and goods in transit, public and products liability, fidelity guaranty, personal liability and accident insurance products. Equity Assurance Plc also provides insurance products for workmen compensation and plant, erection and contractors all risk and welfare funds and medical evacuation. The company has subsidiary segments providing health management, asset management and hospitality services. Equity Assurance Plc is a subsidiary of SUNU Finances Holding SA. Its head office is in Lagos, Nigeria. Sunu Assurances Nigeria Plc is listed on the Nigerian Stock Exchangelast_img read more

Wrist Aficionado: A Click-and-Mortar Success Story

first_img Pinterest Facebook TAGS  NEW YORK–(BUSINESS WIRE)–Feb 3, 2021– In today’s business climate, many brick-and-mortar retail stores are shuttering or being forced to transition to an online-only model. In fact, according to figures released by Coresight Research, more than 8,400 retail stores closed their doors for good in 2020. Despite consumers increasingly relying on online stores, a trend fueled by COVID-19, some unique brands have proven that the brick-and-mortar retail experience has staying power. Wrist Aficionado, a pre-owned luxury watch specialist and seller, is one of the few modern businesses whose customers prefer a hybrid approach, and the demand for a traditional, tangible shopping experience prompted the brand to open retail stores in New York and Miami despite its beginnings as an online-only company in 2016. Positioning their stores in decidedly luxe areas is part of the brand’s winning strategy, as the New York store is located off Fifth Avenue adjacent to Central Park, while the Miami location calls the five-star, world-rated Setai Hotel home. The vision behind Wrist Aficionado was to help watch enthusiasts source rare and unique timepieces without the price tags associated with their brand-new counterparts. Founded as an online marketplace for watch fans to buy and sell rare luxury pieces, the company’s concept took off quickly, with fans of exclusive brands like Rolex, Patek Phillippe, Richard Mille, Audemars Piguet and other fine jewelry makers flocking to Wrist Aficionado for its unique combination of accessibility, expertise and a carefully curated collection. Wrist Aficionado soon began receiving feedback from clients that they wanted a place to physically see and try on the watches with the help of the experienced specialists in-store. Since then, Wrist Aficionado has opened up two showroom locations, in New York and Miami, where clients can do just that. The balance of both online and brick-and-mortar options best facilitates the needs of the 21 st century client for this innovative brand, which plans to open one to two additional retail stores every year. For watch enthusiasts who prefer an online experience, or who are located out of the radius of New York or Miami, wristaficionado.com is still the go-to destination to make purchases directly from the website with international shipping available. View source version on businesswire.com:https://www.businesswire.com/news/home/20210203005950/en/ Taylor Pero,[email protected]  KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: ONLINE RETAIL FASHION LUXURY RETAIL SPECIALTY SOURCE: Wrist Aficionado Copyright Business Wire 2021. PUB: 02/03/2021 04:43 PM/DISC: 02/03/2021 04:43 PM http://www.businesswire.com/news/home/20210203005950/en Wrist Aficionado: A Click-and-Mortar Success Story Twitter WhatsApp Facebookcenter_img By Digital AIM Web Support – February 3, 2021 Pinterest Twitter Local NewsBusiness WhatsApp Previous articleSpin Technology Ranks as TOP 5 Office 365 Online SaaS Backup SolutionNext articleFaurecia et Immersion Corporation s’associent autour des technologies automobiles haptiques Digital AIM Web Supportlast_img read more

POLICE BLOTTER: Jan. 10, 2019

first_img TAGS  WhatsApp By Digital AIM Web Support – February 24, 2021 Pinterest Police blotter logo The following is a list of felony criminal activities reported to the police. Numbered addresses of locations where crimes occur are rounded to the nearest hundred block. For a complete list, visit the Odessa Police Department’s information portal.ASSAULT CAUSING BODILY INJURYA 17-year-old boy reported at 5:35 p.m. Wednesday an assault of a family member causing bodily injury incident in the 2500 block of North Tom Green Avenue.Two individuals reported at 7:27 p.m. Wednesday an incident involving assault of a family member causing bodily injury and reckless bodily injury to a child/elderly/disabled person in the 1000 block of Copus Avenue.ROBBERYTwo woman, ages 41 and 24, reported at 11:31 p.m. Wednesday a robbery incident in the 4900 block of East 42nd Street.THEFTA 72-year-old man reported at 5:47 a.m. Wednesday the theft of a Kel-Tec P11 9mm pistol, a Kel-Tec magazine and 9mm ammunition from a 2018 Chevrolet Silverado near West Second Street and Harless Avenue.Someone from Northern Tools, 6151 E. Highway 191, reported at 5:44 p.m. Wednesday the theft of a high pressure water pump worth about $580.UNAUTHORIZED USE OF VEHICLEA 35-year-old man reported at 7:52 a.m. Wednesday the unauthorized use of a 2003 Dodge Intrepid in the 3700 block of Andrews Highway. Previous articleGARDENING: Hardy shrubs, trees love the cool temperaturesFloyd is a horticulturist with Texas AgriLife Extension Service. He can be reached at 498-4071 in Ector County or 686-4700 in Midland County or by email at [email protected] articleThree Texas Sheriff Deputies Shot_3 Digital AIM Web Support POLICE BLOTTER: Jan. 10, 2019 Twittercenter_img Facebook Facebook Twitter Pinterest WhatsApp Local Newslast_img read more

Delhi Court Defers The Pronouncement Of Judgment On Akbar’s Criminal Defamation Case Against Priya Ramani To Feb 17

first_imgTop StoriesDelhi Court Defers The Pronouncement Of Judgment On Akbar’s Criminal Defamation Case Against Priya Ramani To Feb 17 Shreya Agarwal10 Feb 2021 2:16 AMShare This – xThe judgment on MJ Akbar’s criminal defamation case against journalist Priya Ramani has been deferred to February 17 by a Delhi Court.The Additional Chief Metropolitan Magistrate of Rouse Avenue Courts, Ravindra Kumar Pandey today deferred passing his verdict in the defamation case of former MP MJ Akbar against journalist Priya Ramani to Feb 17, stating that the written submissions were…Your free access to Live Law has expiredTo read the article, get a premium account.Your Subscription Supports Independent JournalismSubscription starts from ₹ 599+GST (For 6 Months)View PlansPremium account gives you:Unlimited access to Live Law Archives, Weekly/Monthly Digest, Exclusive Notifications, Comments.Reading experience of Ad Free Version, Petition Copies, Judgement/Order Copies.Subscribe NowAlready a subscriber?LoginThe judgment on MJ Akbar’s criminal defamation case against journalist Priya Ramani has been deferred to February 17 by a Delhi Court.The Additional Chief Metropolitan Magistrate of Rouse Avenue Courts, Ravindra Kumar Pandey today deferred passing his verdict in the defamation case of former MP MJ Akbar against journalist Priya Ramani to Feb 17, stating that the written submissions were submitted late to the court.The court had on Feb 1, 2021 reserved judgment in the case after hearing rebuttal arguments of counsel of the complainant, Mr. Akbar as well as accused, Ms. Ramani.Senior Advocate Geeta Luthra represented Mr. MJ Akbar whereas Ms. Priya Ramani was represented by Senior Advocate Rebecca John.  The criminal defamation case was filed by MJ Akbar in October 2018, after he had to step down as a Union Minister of State for External Affairs in the wake of sexual harassment allegations made by him by many women journalists during the ‘#MeToo’ social media movement.Ramani had made a tweet during the ‘#MeToo’ movement revealing that the person referred to as a sexual harasser in an earlier article written by her in 2017 in ‘The Vogue’ was Akbar.Akabar’s legal team, led by Senior Advocate Geeta Luthra, argued that the article affected his “stellar reputation reputation built brick by brick over 30 years”. Luthra argued that Ramani’s allegations were unbelievable as she kept quiet for over 30 years without availing any legal remedies. For Ramani, Senior Advocate Rebecca John pleaded the defence of truth and public interest. She argued that Ramani’s statements came under the first exception to Section 499 of the Indian Penal Code which deals with imputation of truth which public good requires to be published. John highlighted that Akbar has chosen to prosecute only Ramani, although several other women have come forward with graver allegations against him, including rape. Ramani also examined witnesses like jouralist Ghazala Wahab(who has also alleged Akbar of sexual harassment) to establish that he enjoyed no reputation.The arguments were earlier completed before Additional Chief Metropolitan Magistrate Vishal Pahuja. However, following his transfer to Karkardooma Court in November 2020, the final arguments started again before ACMM Ravindra Kumar Pandey. The recording of evidence of the witnesses was done before ACMM Pahuja.Subscribe to LiveLaw, enjoy Ad free version and other unlimited features, just INR 599 Click here to Subscribe. All payment options available.loading….Next Storylast_img read more

Why top scorers can call the shots

first_img Comments are closed. Why top scorers can call the shotsOn 12 Feb 2002 in Personnel Today David Beckham’s last-minute goal against Greece that booked England’s placein the World Cup finals was worth its weight in gold to travel agents and themerchandising industry. But it was less good news for Manchester United. Becks’ stunning free kickadded yet another notch to his spiralling market value. He is unlikely to signa new contract with United involving less than £100,000 a week and the askingprice will rise if the midfielder excels in South Korea and Japan. United maylose Beckham to a European rival if it fails to meet his demands, and mighteven have to sell him before his contract expires in order to guarantee alucrative transfer fee. While the reward management in football might seem unique, ‘Beckamonics’ highlightssome underlying pay trends. Most obvious is the winner-take-all phenomenon. Thecombination of technology, mass marketing and globalisation enables talentedindividuals to command salaries far in excess of the average for theirparticular profession. This not only intensifies the war for talent but alsomeans organisations must adopt more flexible reward structures – includingperformance-related elements – to attract and retain talent. The degree to which this is happening can be seen from statistics on pay byoccupation. Most of us are aware that the pay gap between people in high- andlow- skilled occupations has got much wider in the past 25 years. What is lesswell known, is the gap is getting wider within occupations. Staff are beingrewarded for that ‘extra something’ – the flair or drive they bring to themarket whatever their position in the overall occupational hierarchy. Thisindicates that employers are becoming better at linking pay to individualperformance. This could be seen as a positive development as it shouldencourage workers to develop their talents and show greater effort. There is a downside, however. While a wider pay gap can motivate, it canalso promote envy and work against team spirit which is important for success.The risk is that while flexible reward systems are better at reflecting themarket value of individuals, they may run counter to efforts to improve theperformance of teams. For football clubs this can often be seen when traditional pay structuresgive way to market pressures – it is perhaps no coincidence that United’s formtends to dip when contract talks get bigger headlines than goals. The trend towards greater pay flexibility has not helped push the UK up theworld’s productivity league table. The trick for people managers is to devisereward systems that meet the demands of star performers without alienatingco-workers. While the stars may be the difference between victory and defeat,they can’t beat the opposition on their own. By John Philpott, Chief economist, CIPD Previous Article Next Article Related posts:No related photos.last_img read more

BYU Football’s Brady Christensen Named To Outland Trophy Watch List

first_imgNovember 3, 2020 /Sports News – Local BYU Football’s Brady Christensen Named To Outland Trophy Watch List Tags: BYU Football Brad James FacebookTwitterLinkedInEmailPROVO, Utah-Tuesday, BYU football junior left tackle Brady Christensen was added to the 2020 Outland Trophy Watch list.A Bountiful High School product, Christensen has started all 33 games of his career for the Cougars.BYU now boasts three players on the Outland Trophy watch list. The others are junior center James Empey and senior defensive lineman Khyiris Tonga.Only three other schools nationwide have three Outland Trophy watch list representatives: Alabama, Notre Dame and Ohio State.This award is annually bestowed upon the best interior lineman in FBS college football.Two Cougars have won this award previously: defensive end/tackle Jason Buck (1986) and offensive lineman Mohammed Elewonibi (1989).Buck went on to play for the Cincinnati Bengals (1987-1990) and Washington Redskins (1991-1993), winning Super Bowl XXVI with the Redskins following the 1992 season.Elewonibi played for the NFL’s Washington Redskins (1991-1993) and Philadelphia Eagles (1995).He also played for the Barcelona Dragons of the World League of American Football (1995), and for the Canadian Football League’s BC Lions (1997-2000; 2005) and Winnipeg Blue Bombers (2000-2005). Written bylast_img read more

Doughnut firm opts for upmarket coffee offer

first_imgArtisan doughnut brand Dum Dum Donutterie will be investing £15,000 per site in upgrading its coffee offer. Founder Paul Hurley is in talks with three roasted coffee suppliers to pick the best fit before rolling out a “unique” coffee offer across its three UK sites and installing new equipment.“It is a significant investment, with equipment for each store costing £15,000,” Hurley told British Baker. “We will begin the transition period at the start of May.”We are looking at doing a much higher-end coffee, working with London coffee roasters, and we’ve narrowed it down to three suppliers. It will be a very high-end coffee as a point of difference – it is a very profitable segment.” Hurley hopes the move will generate a lot of coffee sales, as well as food.“We didn’t want to go too unique without coffee at launch, as we wanted the focus to be on the doughnuts. It was expensive but it wasn’t artisan. We are reinvesting in the coffees we buy and where we source it from and also a huge amount in equipment.”All new sites will incorporate the new coffee offer.ExpansionHurley has received “significant” interest from would-be franchisees and has just signed with business partners in Dubai for a first standalone site to launch in June or July, with a view to looking at in-mall sites in the future. An agreement is also close on what will be the group’s fourth permanent UK site in Brixton, with Camden and Soho to follow. There is also a pop-up site at Westfield Stratford.“We don’t plan to be a franchise business, but if we find very good people to work with, we will with an exclusive number. Our business model is to make amazing products and amazing stores. If we can complement that with working alongside good people to showcase the brand, we will.”The Dum Dum Donutterie company is just a year old and made its name by baking, not deep frying, its doughnuts.last_img read more

The melding of technology

first_imgSusan Hockfield, past president of Massachusetts Institute of Technology (MIT), held up an iPhone, pretending to take a photo of the audience. “This is the shape of the 20th century,” she said. ”Where did digital technology come from? It’s the product of the 20th century’s convergence of the physical sciences and engineering.”Hockfield addressed a packed John F. Kennedy Jr. Forum at the Kennedy School of Government Wednesday on the topic “The 21st Century’s Technology Story: The Convergence of Biology with Engineering and the Physical Sciences,” this year’s Edwin L. Godkin Lecture.The 20th century’s convergence, Hockfield said, was accelerated during World War II and the Cold War-era space race with the Soviet Union. “I grew up in the shadow of Sputnik,” she said of the famous 1957 Soviet satellite launch that triggered more U.S. funding of science. Hockfield cited President John F. Kennedy’s unifying and ambitious target of traveling to the moon as a moment of inspiration.Hockfield detailed two revolutions that catalyzed the convergence of biology with engineering and the physical sciences. First was the molecular biology revolution that “began with the elucidation of the structure of DNA by [James] Watson and [Francis] Crick in 1953.” This breakthrough, Hockfield said, enabled researchers “to identify genes that cause disease” and made possible targeted therapies against cancer that “can hit the bad cells and leave the good ones relatively untouched.”During her introduction, Harvard President Drew Faust (right) lauded Hockfield as “a leader who continues to inspire me and so many others in her deep commitment to the highest ideals of higher education.”A second revolution came with genomics, allowing researchers to sequence the human genome and develop remarkable, increasingly personalized medical therapies. Hockfield presented a chart that showed “the cost of sequencing has plummeted from $3 billion in 2001, when the first human genome was sequenced, to about $1,000 today.”While introducing Hockfield, who was MIT’s president from 2004 to 2012, Harvard President Drew Faust lauded her as “a leader who continues to inspire me and so many others in her deep commitment to the highest ideals of higher education.”Faust praised Hockfield’s historic role in bringing Harvard and MIT together for a number of mutually beneficial “convergences.”“I was pleased to be her partner in initiatives that joined our institutions in unprecedented ways: the Broad Institute, the Ragon Institute, and edX,” she said. As the forum audience broke into applause, the two leaders embraced. Hockfield then began, “I would echo all the lovely things Drew said about our working together. One of the joys of my presidency was the chance to work closely with Drew at Harvard.”During her remarks, Hockfield cited three examples of present-day convergence involving MIT research. The first involved nanoparticles that when injected into patients can diagnose “whether you have or don’t have a certain disease early in the process.” Second is “a virus that will do the work of synthesizing a lithium-ion battery” at room temperature, enabling “electric cars to travel greater distances” than batteries now permit. Finally, there are “nanoparticles designed to attack cancer.” Hockfield showed the economic value of such research when she displayed a map of the Kendall Square biotech cluster, a multi-billion dollar driver of the region’s innovation economy.She also cited MIT’s Koch Institute for Integrative Cancer Research, where chemists, engineers, and scientists from multiple disciplines mix together in both the physical space and the research space to develop innovative cancer therapies.If the future of convergence holds tremendous promise for healthcare, clean energy, food production, and innovation-based economic development, Hockfield asked, “How do we turn that promise into action?” The challenges ahead, she noted, include the silos created by various scientific disciplines, their separate languages, and rigid institutional and funding structures. “We need to learn to speak and understand one another’s languages,” she said, and “create superhighways across departments to give people the possibility to work together.” Funding also needs to be more flexible across disciplines, facilitating collaboration.The federal government plays an important role: “Federal investments in research and development are the seed corn of economic growth from innovation,” Hockfield said. In 1960, 2 percent of U.S. gross domestic product was spent on research, while today it’s only .8 percent. “There was a time when support for research and development spending was a bipartisan issue,” noted Hockfield, who called today’s budgetary/political gridlock in Washington as “a terrible situation.”Despite such challenges, Hockfield concluded on a note of strong optimism. “Convergence will continue and is a wonderful tool for solving problems. The future we have not yet imagined is upon us, and the possibilities of convergence are truly beyond our imaginations.”Just as prior convergence helped to transform daily life with digital technologies such as that iPhone Hockfield held up, future convergence-driven breakthroughs hold the promise of being even more transformative.last_img read more

Health services warns students about cold

first_imgWith temperatures plunging into the negatives this week, University Health Services advised students to protect their health against the risks posed by adverse conditions.Dr. Kevin McAward of University Health Services said the most basic preventative measure students should take is to dress warmly and in layers.“Cover your skin and dress in layers,” McAward said. “Avoid your clothes or socks getting wet.”In such extreme cold temperatures, it does not take long for the body to be at risk for frostbite or hypothermia. McAward said it is important for students to be aware of the symptoms of these serious health problems.“Pale, painful, burning skin is a sign of frostbite,” McAward said. “Skin that doesn’t pink [or] red up after going inside is concerning. Hypothermia is a state of full body cooling. Mild hypothermia presents with lethargy, confusion, shivering and then worsens to delirium and finally coma and respiratory depression.”McAward said the key to preventing frostbite is warming the affected areas in the right way.“To avoid damage from frostbite, run areas of concern under warm water. Do not rub them to try to keep them warm. That can damage them more,” he said. “Also it is very important to keep an area of potential frostbite warm after it has been rewarmed. Do not go back out into the cold.”According to McAward, the amount of exposure to cold is an important factor for the onset of health conditions like frostbite and hypothermia.“More important than the amount of time, is the amount of exposure [to the cold]. It depends on how cold the temperature falls. At -15 F it will only take 5-10 minutes before exposed skin is subject to frostbite,” he said.McAward also advised caution with regard to exercising outside in dangerously low temperatures.“Staying covered again remains the most important consideration when exercising in the cold,” McAward said. “While exercise will keep your core temperature up, it will not help your skin to stay warm and may make [you] at greater risk if sweat accumulates in clothing.”McAward also said it was important for students to be aware that the most common cold-related injury is falling due to slippery conditions.“Notre Dame does a fantastic job clearing sidewalks and parking lots, but there are still a lot of slippery spots. Being aware of your footing is extremely important,” he said.Tags: Dr. Kevin McAward, frostbite, hypothermia, Polar Vortex, University Health Serviceslast_img read more