Regions: Europe Southern Europe Italy AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Snaitech online soars as Playtech takeover completes 3rd August 2018 | By contenteditor Tags: Online Gambling Email Address Italian sports betting giant enjoys digital gains ahead of Italian clampdown Subscribe to the iGaming newsletter Finance Topics: Finance Snaitech, Italy’s biggest sports betting firm, signed off with a bang today (Friday) by reporting a huge increase in online takings as its $1bn takeover by Playtech was finalised.Snaitech, which has now delisted from the Milan Stock Exchange, said online betting grew by 23% to €255m ($295m) in the first half of the year, with online games up by 22% to €674. It said its sport figures were aided by the first two weeks of the Fifa World Cup, despite Italy’s absence, as well as marketing improvements.However, retail performance at its 1,600 properties was less positive, which will be a particular concern with Italy’s advertising ban expected to pose a significant challenge to the online market.Retail sports betting was down by more than 2% to €376m despite the World Cup. Overall, Snaitech took €80m in wagers on the World Cup – double the 2014 total – and generated revenue of €11.6m.Total wagers were up by 2% in comparison with 2017, at €5.3bn, while earnings of €74m were up by one-third to €18.5m.According to recent figures, Snaitech is Italy’s biggest sports betting firm with an online and retail market share of 15%, which puts it ahead of its closest rivals, Planetwin365 and Eurobet.Playtech confirmed this morning that the ‘squeeze out’ of minority shareholders has been finalised, resulting in Snaitech becoming a wholly-owned subsidiary some four months after the $1bn takeover was first announced. Snaitech’s results from June 5, when the takeover was sealed, will be included in Playtech’s financial statement later this month.It has been a busy period for Snaitech, which was last month awarded a licence in Spain – its first venture outside Italy. It has linked up with operator Apuestas de España to launch Apuestas by Snai in the country through its BetSmart platform.“The Snaitech universe is being transformed and is driving the company beyond its position as an Italian market leader,” Snaitech managing director Fabio Schiavolin (pictured) said last month. “After launching in July, in the following months we want to expand our presence in the Spanish gaming sector in different autonomous communities.”
AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Part 1: The new regulations We are delighted to publish the second edition of our new e-zine series.This edition focuses on Sweden, one of the most advanced digital economies in Europe, where the transition to a fully regulated market next year will see the grey market giants of Kindred, Betsson et al go up against two powerful former monopolies in the form of Svenska Spel and ATG.The e-zine delves into the current state of the grey market and look ahead to what will be the shape of the Swedish online gambling scene post-regulation.Talking to market participants and commentators, it gives a view on where consensus believes the Swedish market will head in the years immediately following regulation, and goes through some of the continuing arguments about how the market should be governed by the authorities.E-zine contents If you can not view the eReader above please download the PDF here. 15th August 2018 | By Stephen Carter The transition to regulation in one of Europe’s most advanced digital markets Email Address Part 3: The position of the monopolies Bingo Tags: Card Rooms and Poker Online Gambling Part 4: A look ahead Subscribe to the iGaming newsletter Topics: Casino & games Finance Legal & compliance Marketing & affiliates Sports betting Strategy Bingo Poker Regions: Europe Nordics Sweden Sweden e-zine Part 2: The current online market including estimated operator market shares Introduction: Profound and complex change
28th September 2018 | By Louella Hughes Subscribe to the iGaming newsletter Slots Masterclass: Red Tiger AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Four years after launching, Red Tiger’s games are live across 36 operators. With 85 more in the integration pipeline the studio is pursuing a novel solution to the integration issue.Aware that operators’ demands are many and varied, Red Tiger Gaming is ploughing its resources into efficiency and automation.Four years after launching in Sofia, the supplier has added offices in Malta and the Isle of Man with Gibraltar opening soon. It has grown from a team of three led by industry veteran Nick Morn, to a team of over 200 across the three offices.Since last year the business has been overseen by CEO Gavin Hamilton, formerly director of gaming at Paddy Power Betfair, who now manages Red Tiger’s growing commercial opportunities.The last two years has seen a boom in demand for Red Tiger’s games and other software products, creating an unwieldy pipeline of operators wanting to integrate.Hamilton says that having grown the revenue base by 800% in 2017 and being on course for 300% in 2018, the company’s biggest problem has become how to scale the communication-intensive process of integrating new clients onto the platform.Having started life as a simple RGS, it now offers features including a proprietary bonus engine, a daily jackpots product and slots tournaments, which while great for operators have the potential to add to the integration burden.As a result the supplier has been ploughing the bulk of its resources for the last six months into creating an automated backend platform to enable new customers to integrate themselves.“Speed is the most important thing because we are growing like crazy and we need to keep up with all the new business that is coming in,” Hamilton says. “Everything that the RGS does is automated, so our team doesn’t need to do anything twice, they do it once and if it’s okay they automate the whole process so the next time we make a change we just run the tests again and it works.” This means that any game or platform feature can be tested once but deployed to numerous operators simultaneously. All the testing is automated using bots that simulate play. “It can simulate a whole week’s play in under an hour. If it’s all fine, we deploy it to the operators,” he continues.Automating integrationRed Tiger’s tech team comes predominantly from outside the gambling industry. Some are from social gaming but much hail from other disciplines altogether, something Hamilton says stops them being constrained by “how it’s always been done”.He explains that the company has always pushed for quick integrations, not just because it’s good for operators to be up and running as quickly as possible, but because it’s bad for a new supplier to be bogged down in protracted integrations.“The problem [with integration] isn’t technical, it’s that there are lots of stakeholders involved from the operators’ side – technical guys, business guys, marketing guys – and they all have priorities that can make it take three months when it could be three hours,” he says.“But automating integration so that they lead it from their side means it takes one or two days whenever they want to do it. We don’t have to be involved at all and the developer at their end just does his work.”Red Tiger had 15 integrations in progress as we discussed the new system, which shows how much more efficient self-integration is when you consider it took three years to integrate the first 30. “It’s important to bear in mind that we have two different types of users, the operators and the players, and we have to look after both of them,” Hamilton says.The emphasis on getting the infrastructure right before all else appears to have been a lynchpin of the Red Tiger way of doing things from the beginning. It didn’t release a single game for the first nine months it was operational, concentrating instead on creating a framework, or ‘base game’, that all future games would be built on, perfecting the mechanics but also making it easier to adapt and release games at scale. New game features are first built into the base game application, such that all games require a subset of that functional code library.The suppliers’ first game, Dragon’s Luck, went live in 2015 and remains the studio’s most popular release to date. Its first European client was Betfair. At that time Red Tiger had only produced a range of Asian-themed games, so Betfair put them all on an exclusive Macau tab on the site, considerably enhancing their visibility. Today the UK makes up 40% of Red Tiger’s overall revenue, with Scandinavia and other European countries making up the remainder. Casino & games Topics: Casino & games Slots
Sports wagering revenue in Mississippi amounted to $2.1m, representing both a year-on-year and month-on-month decline for the state’s market. Subscribe to the iGaming newsletter Mississippi sports betting revenue falls in February Topics: Finance Sports betting Regions: US Mississippi Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Finance Sports wagering revenue in Mississippi amounted to $2.1m (£1.8m/€1.9m), representing both a year-on-year and month-on-month decline for the state’s market.Revenue was down by 25.0% from $2.8m in February of 2019, while the monthly total was also 54.4% lower than the $4.6m recorded in January this year.Figures from the Mississippi Gaming Commission revealed a 37.5% year-on-year increase in the state’s handle to $34.5m, but this was down 23.7% from $45.2m in January 2020.Costal casinos remained the main source of sports betting income in Mississippi, with revenue in February amounting to $955,302, down 31.5% from last year, despite consumer spending rising 54.1% to $22.5m.Read the full story on iGB North America. 18th March 2020 | By contenteditor
ESIC currently expects the full scope of its investigation to be completed by the end of October, at which time it will release an additional report on its findings. Tags: Esports Integrity Commission Forze CS:GO CS:GO coach has sanctions lifted by ESIC Esports 19th October 2020 | By Conor Mulheir Email Address ‘LMBT’, who was the coach for professional CS:GO team Forze, originally faced a ban of 7.5 months. Consequently, ESIC lifted the sanctions with immediate effect and ‘LMBT’ is now free again to coach teams participating in ESIC member events. Regions: Europe However, after appealing the decision and supporting his appeal with documentary, video and third party evidence, ESIC’s commissioner was satisfied that in two of the cases he was suspected to have exploited the bug, he was not at his computer. In the other two cases, disconnected in good time and sought admin assistance, and therefore did not seek or gain any unfair advantage through exploitation of the bug. Subscribe to the iGaming newsletter As a result of its investigation beginning in September, ESIC issued professional bans to dozens of coaches, preventing them from being able to communicate with their teams from 15 minutes prior to official match starts up until the end of matches, for periods ranging between some 4 months and 3 years. The banned coaches were suspected of exploiting the so-called ‘spectator bug’ in CS:GO, which would allow them to move around game maps freely during competitive gameplay, feeding back information to their teams about their opponents’ whereabouts. Topics: Esports Video gaming Sports integrity AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Coaches were also banned from being present around their teams or being on the game server during official matches, being on the official match channel on the Discord server, being part of the official map veto process or being in communication with their teams during this process. Sergey ‘LMBT’ Bezhanov, one of 37 professional Counter Strike: Global Offensive (CS:GO) coaches to be banned following a recent cheating scandal, has had his punishment rescinded by the Esports Integrity Commission (ESIC).
Tags: Spillemyndigheden Two further reports from Spillemyndigheden confirmed that more men than women participate in online gambling overall, and that young men are asking for the most help when it comes to problem gambling. Number of Danish players self-excluding rises beyond 25,000 25th March 2021 | By Marese O’Hagan Licensing The report also revealed that 76% of those on the ROFUS register are men. The latter noted a link between young men suffering with problem gambling and beginning to gamble at an early age. StopSpillet, a helpline ran by the Danish Gambling Authority, found that out of a sample of 530 players with gambling problems, 450 had gambled before they turned 25. Subscribe to the iGaming newsletter Last week Spillemyndigheden won approval to block 55 gambling websites that had been operating in Denmark unlicenced. Regions: Europe Denmark AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The increase may be due to changes in Spillemyndigheden rules around marketing and ROFUS referral. On January 1 2020 it became mandatory for gaming operators to include ROFUS information in their marketing. A report from Denmark’s gambling regulator Spillemyndigheden has revealed that the number of players joining the country’s Register of Voluntarily Excluded Players (ROFUS) had risen beyond 25,000 as of the end of 2020. With 21,586 players having self-excluded as of the end of 2019, 2020’s figure represented a 16.6% year-on-year increase. Topics: Licensing Regulation Problem gambling Responsible gambling Email Address Around 4,000 players have joined the register each year since 2016. The findings revealed that by the end of 2012, 1,500 players were on the ROFUS. In 2020, that number had increased to 25,176 players, a rise of 1,566%.
With an average of 800 games on an operator’s main casino page and 1,300 across all their pages, achieving both game penetration and high shelf position can make all the difference. On 14red’s site Evoplay, Betsoft/Nucleus Gaming and Lucky have the most games available although Lucky’s 62 titles are all grouped near the bottom of a very long list, maybe because they are a new supplier to the group. Meanwhile, Flatdog, Booongo and Felix Gaming seem to achieve better page rankings overall for their games. Different charts would show that some studios have all of their games listed whilst others, which seem to have good presence, may still have less than 50% of their game portfolio available on site. 29th March 2021 | By contenteditor They will push for greater exposure on ‘new’ and ‘featured’ pages, on operator emails and across promotional events. They are adept at cross selling games onto other product tabs, such as bingo lobbies or mini-games on sportsbook homepages. They have the ability to offer special terms on specific games, all within the boundaries of the broader agreement. Interestingly, the top studios by page rankings are not all the same studios, which have the broadest distribution in terms of numbers of operator listings. Some studios seem to perform better in terms of achieving high coverage and placement on sites where they are listed, whilst others which do not necessarily perform so well per site, are able to cast a wider net. Where the relationship between studios and operators is indirect via an aggregator, then the same activities above still apply, but the approach is one step removed. Account management: the edge in game performance? Topics: Casino & games Slots Crucially, they are targeted or motivated by performance and rewarding their effort on game ‘exposure’ or share of voice can work especially well. A change in operator NGR can be attributed to a whole host of factors, such as the speed of studio game output, game design and the operator’s own bonus strategies or VIP volatility. In contrast, content listing and site exposure are more within the sphere of influence of account management – and thus something that can be monitored via game ranking and game coverage data. Clearly, there is a range of factors behind game ranking and game shares on operator sites but with careful filtering of the data by operator, by game type, by page type etc., it is possible to understand the impact of each. Some sites such as Alpha Interactive’s 14red.com offer 1,000+ unique games which will appear more than once under different page filters or categories, such as ‘featured’ or ‘new’. Others such as 888 Bingo are more selective in terms of the number of studios and games that are offered to customers. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter So you have some great games with good distribution, but your games still aren’t performing – so, what’s up? In another article on improving game revenues, Kevin Dale takes a look at the impact of account management on game performance It is not enough to simply launch games across existing operators. The average operator has 30 studios and 1,300 games on its website. For your games to stand out from the crowd, good account management can make all the difference. Whilst long and painful, getting your games integrated with an operator is just the beginning of the process. Thereafter, great account management can make all the difference to the percentage of your games that are listed on a site and their prominence across all pages or subcategories. For any site, the potential to be included in such ‘new’ or ‘featured’ sections is key. Some studios can dominate a category and others, such as Playtech, NetEnt or Microgaming, even manage to have a ‘tab’ or category of their own on some igaming operators. Other operators take a view on how to rank games and studios across their sites, based on their experience or knowledge of their customers. Most are influenced too by the margin that they make on individual games or studios. Finally, game suggestion algorithms using customer game history and/or feature matching may play a role. Take a look at these operator sites, for example, where the numbers of games, studios and game rankings are very different. Some operators let the games settle into their ‘true position’, based on either turnover, gross/net revenues or active sessions. On these sites the performance of your games will be more heavily influenced by game quality and game features (one for the next article in this series). Good launch performance will lead to greater prominence on site, which in turn leads to more gameplay and thus greater longevity of revenues. Good account managers make it easy for operators to promote their games, providing them with a variety of game assets such as promotional videos, banners, stats, features and copy. They have detailed knowledge of the studio’s broader B2C advertising, which helps to create the pull demand amongst end users. They are armed with stats, which show how shared functionality, such as jackpots or leaderboards, impact on game performance and customer retention. Meanwhile, on 888 Bingo there is far less competition for eyeballs. It is no surprise that their own in-house creations take a greater share of overall space on page, yet when this site was monitored, all of the titles they offer from Red Rake Gaming were at the top of the page, having been featured in the ‘new’ section. Whilst the titles themselves were not new, the game studio and its games were new to the users. Studios that benefit more longer term from 888 Bingo’s page categorisation are IWG (Instant Win), NextGen Gaming (Scratchcards) and Endemol Shine (DOND). All other things equal, studios that have a high share of total games on the main casino page will have a higher share of user spend. Moreover, those games which feature higher on the page itself will attract more volume than those buried near the bottom. Note that low rankings are better, as they represent games that are higher up on the operator’s page – similar to the competition for eye level positions in supermarkets. Casino & games Email Address Regardless of their game prioritisation method, operators will favour studios where the relationship is strong, and this is something that can be influenced. Kevin is the co-founder of eGaming Monitor. He was previously CEO of Gameaccount (now GAN plc) and CMO at Eurobet, Sportingbet and Betfair. Egamingmonitor.com is an advisory firm to the gambling industry, with proprietary data covering 30,000 games from 1,000 suppliers across 1,000 operator sites.Photo by Lukas from Pexels Amazing games and broad distribution do not guarantee results. Or, at least, they do not guarantee performance versus similar games with similar distribution. This is where great account management can make all the difference. Companies: eGaming Monitor Subscribe to the iGaming newsletter Across all operators a handful of studios always achieve good rankings by virtue of having their own sister operator arms (Gamomat, Slot Factory, 888 and Merkur). Outside of this group, there are others which seem to outperform their bedfellows including Endorphina, Slingo Originals, Relax Gaming, Saucify, Eyecon, WorldMatch, Quickspin, Hacksaw Gaming and Yggdrasil.
Williams has worked for the MGCB since 2001, most recently serving as deputy director of its casino operations division, providing oversight of the Enforcement Section, Employee Licensing, Gaming Lab and the Disassociated Persons program. Subscribe to the iGaming newsletter Regions: Michigan People moves Read the full story on iGB North America. 26th April 2021 | By Robert Fletcher Williams will serve as executive director for a six-year term, succeeding Richard Kalm who held the role since 2007. Topics: People moves AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Prior to his time with the MGCB, Williams was a social worker and held a number of positions within state government as a juvenile justice worker, family independence specialist, protective services worker and probation officer. Williams to succeed Kalm as new Michigan Gaming Control Board executive director He previously spent time as a regulation and enforcement officer, regulation manager of the employee licensing section, and acting deputy director, before becoming deputy director of the casino operations division. Henry Williams has been appointed as the new executive director of the Michigan Gaming Control Board (MGCB), having received approval from state Governor Gretchen Whitmer after Richard Kalm stepped down. Tags: Michigan Gaming Control Board Henry Williams Email Address
Subscribe to the iGaming newsletter 11th June 2021 | By Daniel O’Boyle Sports betting Topics: Casino & games Lottery Sports betting Online casino Online lottery Online sports betting GC survey reveals how Covid-19 changed gambling habits Laptops, which had been a sharply declining channel for betting, increased in 2020, with 40.1% of gamblers using one to play. Bets on non-sporting, real-world events were especially common on laptops, with around half of bettors so via their laptop. In-play bets, on any sport, were especially popular on mobile, with 74.0% of in-play bettors wagering via their handsets. The most popular vertical for mobile was betting on football, where 62.8% of bettors said they used their smartphone. Lottery, on the other hand, saw the least mobile proliferation, with 43.5% of respondents using their devices to play the National Lottery, and 34.2% for charitable lotteries. For example, while mobile devices remained the most popular medium for gambling, with 50.3% of players saying they gambled via their smartphone, this was level with 2019, ending a trend of steep increases in mobile gambling. Despite attendance being restricted or prohibited entirely at sporting events for much of the year, betting at sports and racing venues increased from 4% to 5%, and wagering at pubs also increased, from 7% to 8%. The survey also found that 30.3% of gamblers had made an in-play sports bet during the past week, plus a further 30.0% in the prior three weeks, for a total of 60.3% of gamblers betting in play during the previous four weeks. The average number of gambling accounts held per customer increased marginally, from 3.0 to 3.2. While 42.6% of customers had just one account and 24.0% had two, 4.5% of customers held ten or more. Younger players were more likely to have many accounts, with 6.8% of those aged 18-24 holding ten or more. Regions: UK & Ireland AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter On the other hand, betting while commuting – at a time when working from home was the norm – declined from 12% to 10%, while bets placed at work dropped from 15% to 11%. Covid-19 also led to changes in where people placed bets. Of those polled, 96% said they placed a bet at home. A new survey commissioned by the GB Gambling Commission has shown how betting habits have changed amid the novel coronavirus (Covid-19) pandemic, with the rise in mobile betting being halted and esports becoming much more popular. Desktop PCs, meanwhile, ended a decline, as 26.1% of players used one to gamble. Again, non-sports events saw the highest level of PC use. Tags: Gambling Commission Males were especially likely to bet on esports, with 14% of gamblers doing so. In addition, 7.1% of respondents said they had placed a real-money esports bet and 7.2% said they had placed a skin bet. Those who gambled seven or more times in the past week were also more likely to hold a large number of accounts, with only 12.9% of this group holding one account. Though laptop betting saw similar levels of popularity among all age groups, it was most common among those aged 18-24. Those aged 18-24 and 25-34 were easily the most frequent mobile bettors, while only 14.2% of those aged 65+ were active in the channel. The poll of 8,000 adults was conducted in 2020. As a result, many trends were influenced by the lockdown and social distancing measures that resulted from Covid-19. Younger players were particularly likely to bet in play, with 45% to 25-34 year-olds doing so in the previous seven days. Tablet betting grew to 17.7% but remained below the levels seen in 2018, with in-play wagering especially popular. Meanwhile, 3.3% of players bet using smart TVs, with bets on sports other than football and racing being especially likely to be placed using a smart TV. Esports betting increased significantly year-on-year, from 6% of 2019 respondents saying they had placed a bet on esports at some point in their life to 9.2% in 2020. Overall, 19.8% of respondents gambled outside their home. Those aged 65+ were most likely to bet with desktop PCs. Email Address
Cricket Cricket WTC Final LIVE: Impatient Rishabh Pant throws away his wicket and Twitterati can’t keep quiet; check hilarious memes Share on Facebook Tweet on Twitter F1 French GP 2021 Live: Max Verstappen vs Lewis Hamilton today at 6:30 pm — Follow Live Updates WTC Final Live: Kyle Jamieson continues fine Test form, rattles India’s middle-order with venomous swing Latest Sports NewsSports BusinessNewsSportSportstars By Kunal Dhyani – March 26, 2018 TAGSKohli Zaheer to train athelesProSport FitnessVirat KohliVirat Kohli FoundationZaheer Khan SHARE Football RELATED ARTICLESMORE FROM AUTHOR Cricket Virat Kohli completes 10 years in Test Cricket: 10 things you should know about India skipper- check out ICC WTC Final: 10 years of Virat Kohli’s Test career, 10 best moments of India’s greatest Test skipper Indian cricket team captain Virat Kohli has forged an alliance with the former Team India colleague, gentleman speedster Zaheer Khan. The batting legend will bat for the cause budding sportspersonsKohli remains as much committed to charities as he has been to his fitness and the game. His contribution to social causes grabs headlines on regular intervals – be it a commitment to underprivileged children, a charity dinner for cancer crusaders, taking to the field for fundraisers, trying a hand at golf or donating sporting memorabilia for a good cause. WTC Final LIVE: Shubman Gill declares, ‘Total above 300 will be really competitive score for us’ Cricket Tokyo Olympics: BCCI mulls providing financial support to Tokyo-bound athletes; decision in Apex Council meeting today PSL 2021 Playoffs: Schedule, Timing, LIVE streaming, list of champions; all you need to know Facebook Twitter Cricket YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsoredDefinitionWhat ‘Harry Potter’ Characters Were Actually Supposed To Look LikeDefinition|SponsoredSponsored Formula 1 Euro 2020: Belgium suffer another blow, after Castagne now Thorgan Hazard ruled out WI vs SA 2nd Test Day 3 Live: West Indies bowled out for 149 runs in 1st innings, SA lead by 149 runs –… Previous articleFormula 1 braces up for new season amidst challenges and changesNext articleFormula 1 ties up with Netflix for docu-series Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeGrab the Redeem Code just released for Wilderness Hunter UMP & Shimmy Emote before it expires, Garena Free Fire India ‘Rampage Party Giveaway Day 2’Garena Free Fire Redeem Codes Rewards of 15th June: Easy ways to redeem Free Fire active code check new list of codeGarena Free Fire Redeem Code of 15th June, OB28 Update AnnouncedContinuing with the tradition, Kohli now has decided to bat for the cause of promising sportspersons, picket by his own charity wing.The Indian cricket team captain has tied up with Zaheer to provide special training facilities to the selected, promising athletes. The shortlist among others includes young golfer Aadil Bedi, tennis prodigy Sumit Nagpal, swimmer Shivani Kataria.According to an Ahmedabad Mirror report, Kohli and Zaheer have formed an alliance to provide free fitness training to the selected talent at former India pacer-backed fitness franchisee centres.A formal announcement is expected shortly.Zaheer has ventured into the fitness business in 2014 with ProSport Fitness with the first centre at Lower Parel in Mumbai. Adopting the franchisee model, Zaheer is expanding the brand at the pan India level.ProSport has been working with the vision to bring out the athlete in every individual. ProSport Fitness has in the past too trained the Virat Kohli Foundation-backed athletes. Cricket Cricket Cricket Kohli, Zaheer collaborate to train promising athletes