Wrist Aficionado: A Click-and-Mortar Success Story

first_img Pinterest Facebook TAGS  NEW YORK–(BUSINESS WIRE)–Feb 3, 2021– In today’s business climate, many brick-and-mortar retail stores are shuttering or being forced to transition to an online-only model. In fact, according to figures released by Coresight Research, more than 8,400 retail stores closed their doors for good in 2020. Despite consumers increasingly relying on online stores, a trend fueled by COVID-19, some unique brands have proven that the brick-and-mortar retail experience has staying power. Wrist Aficionado, a pre-owned luxury watch specialist and seller, is one of the few modern businesses whose customers prefer a hybrid approach, and the demand for a traditional, tangible shopping experience prompted the brand to open retail stores in New York and Miami despite its beginnings as an online-only company in 2016. Positioning their stores in decidedly luxe areas is part of the brand’s winning strategy, as the New York store is located off Fifth Avenue adjacent to Central Park, while the Miami location calls the five-star, world-rated Setai Hotel home. The vision behind Wrist Aficionado was to help watch enthusiasts source rare and unique timepieces without the price tags associated with their brand-new counterparts. Founded as an online marketplace for watch fans to buy and sell rare luxury pieces, the company’s concept took off quickly, with fans of exclusive brands like Rolex, Patek Phillippe, Richard Mille, Audemars Piguet and other fine jewelry makers flocking to Wrist Aficionado for its unique combination of accessibility, expertise and a carefully curated collection. Wrist Aficionado soon began receiving feedback from clients that they wanted a place to physically see and try on the watches with the help of the experienced specialists in-store. Since then, Wrist Aficionado has opened up two showroom locations, in New York and Miami, where clients can do just that. The balance of both online and brick-and-mortar options best facilitates the needs of the 21 st century client for this innovative brand, which plans to open one to two additional retail stores every year. For watch enthusiasts who prefer an online experience, or who are located out of the radius of New York or Miami, wristaficionado.com is still the go-to destination to make purchases directly from the website with international shipping available. View source version on businesswire.com:https://www.businesswire.com/news/home/20210203005950/en/ Taylor Pero,[email protected]  KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: ONLINE RETAIL FASHION LUXURY RETAIL SPECIALTY SOURCE: Wrist Aficionado Copyright Business Wire 2021. PUB: 02/03/2021 04:43 PM/DISC: 02/03/2021 04:43 PM http://www.businesswire.com/news/home/20210203005950/en Wrist Aficionado: A Click-and-Mortar Success Story Twitter WhatsApp Facebookcenter_img By Digital AIM Web Support – February 3, 2021 Pinterest Twitter Local NewsBusiness WhatsApp Previous articleSpin Technology Ranks as TOP 5 Office 365 Online SaaS Backup SolutionNext articleFaurecia et Immersion Corporation s’associent autour des technologies automobiles haptiques Digital AIM Web Supportlast_img read more