Hovis brand loyalty tested as Tesco dispute continues

first_imgThe Hovis lines delisted by Tesco in a two-month dispute over price are at risk of suffering long-term brand damage as shoppers switch to rival products, according to one brand expert.Don Williams, CEO of branding and design consultancy Pi Global, said that the ongoing lack of availability of Hovis lines, such as Seed Sensations, in Tesco stores could have implications for all Hovis’ brands.”Consumers, unless they’re die-hard obsessives, will not switch supermarkets for the sake of a loaf of bread, but they will switch brands,” said Williams, “The problem for Hovis is that its Tesco consumers, who have a penchant for, maybe, seeded loaves, will trial competitors’ products and, if they prefer them, it may result in migration from a particular product line and tempt trial of other offerings.”Tesco delisted around 11 Hovis lines in early October after the retailer refused to accept a price increase from Hovis parent company British Bakeries, owned by Premier Foods.As BB went to press, Tesco.com showed the retailer was still not listing any of Hovis’ Seed Sensations, Granary or Hearty Oat breads, although some white, wholemeal and Best of Both lines were available.According to Martin Deboo, an analyst at Investec, Hovis has been able to stand its ground for so long because the lines that have been delisted represent a relatively small percentage of sales. “Sales of Seed Sensations and Granary only accounted for around 10% of British Bakeries’ sales this year,” he said.Hovis said it had no comment to make when contacted by British Baker. A spokesman for Tesco said: “Our bread range is our bread range and our customers are very happy with it.”>>Tesco steps up to bridge gap for Poppy Appeal>>Supermarket giant Tesco delists Hovis bread lineslast_img read more

Double joy for couple who bought lucky lotto ticket in Donegal!

first_imgA retired couple who bought their lucky lotto ticket in Co Donegal are celebrating a real slice of luck – on the double!The couple from Strabane won a cool €25,000 on a National Lottery scratch card just 12 years after they won a holiday to New York City as part of the National Lottery TV gameshow, Winning Streak.Friday the 13th is often considered an unlucky day, but this certainly isn’t true for Kathleen Falconer from the town of Strabane in Co. Tyrone, who got her second slice of National Lottery luck having won the €25,000 top prize on a Holiday Cash scratch card. Sitting in the National Lottery’s Winner’s Room, Kathleen Falconer revealed that she and her loving husband Liam, who also accompanied her to Lottery HQ with other members of their family, were one of the lucky few to win a trip to the Big Apple back in 2008 on Winning Streak scratch cards.On this trip they were joined by legendary Winning Streak presenter, Marty Whelan.Kathleen said: “The first time we learned we had won the New York trip twelve years ago I was gobsmacked. It was an amazing holiday – the type that is once in a lifetime and Marty was lovely and we all had a blast. I could never have predicted that a few years later I would have won €25,000 on another scratch card!”She bought her ticket in Mac’s Books & Newsagents on Upper Main Street in the nearby town of Buncrana, a place the couple frequent. Kathleen won her first holiday after sending in the stubs off her National Lottery’s Winning Streak scratch cards and was drawn to go on a luxury holiday along with a number of other lucky players.Kathleen hasn’t ruled out returning soon for another prize. She continued: “Hopefully this won’t be the last time we will be in here as I’m off to buy my Lotto ticket for this weekend’s draw! Who knows I might meet Marty again and be on the Winning Streak TV show soon?”Double joy for couple who bought lucky lotto ticket in Donegal! was last modified: July 15th, 2018 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more