Doughnut firm opts for upmarket coffee offer

first_imgArtisan doughnut brand Dum Dum Donutterie will be investing £15,000 per site in upgrading its coffee offer. Founder Paul Hurley is in talks with three roasted coffee suppliers to pick the best fit before rolling out a “unique” coffee offer across its three UK sites and installing new equipment.“It is a significant investment, with equipment for each store costing £15,000,” Hurley told British Baker. “We will begin the transition period at the start of May.”We are looking at doing a much higher-end coffee, working with London coffee roasters, and we’ve narrowed it down to three suppliers. It will be a very high-end coffee as a point of difference – it is a very profitable segment.” Hurley hopes the move will generate a lot of coffee sales, as well as food.“We didn’t want to go too unique without coffee at launch, as we wanted the focus to be on the doughnuts. It was expensive but it wasn’t artisan. We are reinvesting in the coffees we buy and where we source it from and also a huge amount in equipment.”All new sites will incorporate the new coffee offer.ExpansionHurley has received “significant” interest from would-be franchisees and has just signed with business partners in Dubai for a first standalone site to launch in June or July, with a view to looking at in-mall sites in the future. An agreement is also close on what will be the group’s fourth permanent UK site in Brixton, with Camden and Soho to follow. There is also a pop-up site at Westfield Stratford.“We don’t plan to be a franchise business, but if we find very good people to work with, we will with an exclusive number. Our business model is to make amazing products and amazing stores. If we can complement that with working alongside good people to showcase the brand, we will.”The Dum Dum Donutterie company is just a year old and made its name by baking, not deep frying, its doughnuts.last_img read more


first_imgEamon with Richie wishing the Donegal lads the best of good luck!It’s official – the All Blacks are backing Donegal to beat the Dubs at Croke Park on Sunday.And perhaps one of the most famous rugby players ever to play the game has even sent a personal message to Gaoth Dobhair players Neil and Eamon McGee and Odhran MacNiallais.All Blacks captain Richie McCaw sent the message via twitter to the lads and the rest of the Donegal team. The message read ‘Adh Mhor’ or good luck.We’re not sure if Richie knew what the expression meant but the sentiment was there!The special message came via Crolly man Eamon Towey who is currently working in New Zealand.The Dubs have Brendan O’Carroll, Molly Malone and AIG. But now we have the power of the All Blacks. Bring it on! IT’S OFFICIAL! THE ALL BLACKS BACK DONEGAL TO BEAT DUBLIN AT CROKER! was last modified: August 30th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Croke ParkdonegaldublinRichie McCawlast_img read more